8 natural food trends catching on with consumers

As more consumers purchase natural food products, the pressure is on manufacturers in this highly competitive space to identify early on whether their new products have a chance to resonate with the mainstream consumer.###Increasingly, shoppers are not only considering the functional use of a product, but whether it possesses traits they value personally, including transparency, social purpose, nutrition and environmental stewardship, according to research presented by market research and consulting firm New Hope Network at the Natural Products Expo East conference in Baltimore. ###The firm found that the products with the best chance to succeed catered to two specific groups representing 44% of the population — a promise that gives natural and organic products plenty of room for growth. The first group is the so-called chief health officer — a label-reading, family-focused individual concerned about their well-being as well as the environment. The second category, the #young4ever segment, caters to people who take aggressive actions toward health and wellness, and tend to be early adopters and impulsive brand switchers.###“This renewed awareness among consumers is driving the emergence of socially-minded entrepreneurs to take on the mission of changing the world by changing the status quo,” said Eric Pierce, director of business insights at New Hope Network. “These are conscious businesses that are …. practicing and redefining buanother name for ferrous gluconatesiness in a way that is creating opportunity in the marketplace to do more good.”###New Hope Network identified in detail eight natural food trends at Thursday’s conference that have the best chance of succeeding with consumers, as well as a list of companies that perform well with27 mg ferrous gluconatein each category. To come up with its list, the firm dsolgar ferrous bisglycinateetermined a market prediction score by asking consumers whether they thought other people would buy a product, as well as a purchase intent score by asking if that specific person would buy the product. Items that tallied a response rate of more than 75% for market prediction and 16% or higher for purchase intent on a 100-point scale had the best chance to connect with the mainstream shopper.###“We think there is still a tremendous amount of growth potential for ouferrous fumarate do you need a prescriptionr industry,” said Deanna Pogorelc, senior content producer at New Hope Network. “With the opportunities to scale, of course, there is the opportunity to cut corners and stray a little bit from the values that we’ve been ferrous fumarate and folic acid tablet uses in gujaratibuilt on. The way forward is to focus on maintaining our authenticity and our values.”