Halo Top’s meteoric success in theferrous glycine sulphate with folic acid syrup frozen dessert space has largely been fueled by consumer love for its packaging. Each Halo Top pint features the design of a large ice cream scoop on the front. Inside the scoop, the product’s calories per pint are printed in large, bold type-face — making this information even more noticeable than the actual Halo Top branding. In the bottom right hand corner, the packaging displays the grams of protein per pint.###This design reflects the startup’s savvy understanding of the modern consumer’s demands: people want low-calorie, value-added, premium products. Incarbonyl iron vs ferrous sulfatecreasingly, these demands outweffects of ferrous sulfateeigh desire for specific brands, which is why Halo Top has seen such success even as ice cream giants like Breyers, Ben & Jerry’s and Haagen-Dazs continue to innovate with new flavors. ###It makes sense that Breyers would try to capitalize on the wave of consumer love for health-centered ice cream products. It’s interesting, however, that the company has chosen to so closely mimic Halo Top’s branding. The Breyers delights packaging design features a large spoon design in the center featuring calonature’s blend ferrous sulfateries per pint, and the protein content is also listed in the bottom right hand corner. It will be interesting to see how Halo Top reacts to this marketing when the line rolls out in August, and if the lure works on consumers. ###It’s possible that Breyers could steal some of Halo Top’s market share, especially if Breyers delights cost less. But consumers could also view the legacy brand’s new line as a knockoff of the “real-thing” and consider it less “authentic” than Halo Top.###Much of the startup’s power also comes from its cult status on Instagram — the #HaloTop hashtag has been used more than 100,000 times, and the company’s account has 470,000 followers to date. Unless Breyers can make consumers scferrous fumarate 140mg 5mlream about its ice cream on social media, it’s unlikely to topple the growing Halo Top empire.
Breyers tries to scoop Halo Top's success with new low-calorie, protein-rich line
