Cheetos are having a major food moment right now. The puffed corn snack first appeared in food-mashups at fast food chains, then trickled down to maferrous gluconate vs iron bisglycinateinstream restaurants, and finally home kitchens. ###Burger King launched Mac n’ Cheetos, a fried macaroni and cheese stiron sulphate vs iron fumarateick dusted with Cheetos,28 mg ferrous gluconate in June 2016 and brought it back this May. Taco Bell Canada offered a Cheetos Chrunchwrap Slider for a limited time in 2016, as well. Los Angeles restaurants picked up on the trend, incorporating Cheetos in everything from sushi to pizza. Last but not least, home chefs have shared thousands of recipes involving the bright orange snack online, signaling an official return to stardom for Cheetos.###The Spotted Cheetah restaurant is Frito-Lay’s response to the surge in interest in its $14 billion snack food. And though it’s doubtful that the pop-up itself is turning much of a profit for parent company PepsiCo, this marketing startegy is keeping the product top of mind for consumers, and elevating the snack food — traditionally viewecan ferrous gluconate be crushedd as a “junky” snack — to gourmet status. ###Transforming a food from a stand-alone product into an ingredient in not a novel idea in food manufacturing. Rice Krispies have long had a recipe for their signature marshmallow treats on the box. Now, Kellogg produces both a Rice Krispie Treat cereal and prepackaged treat. Kellogg also transformed their Special K cereal into protein and yogurt bars and crustless quiche.###It’s interesting that there’s a surge of interest in Cheetos when many manufacturers are scrambling to meet consumer demand for healthier options. The strong positive response to Cheetos-inspired innovations reflects simultaneous consumer desire for healthy foods and indulgence products, a mindset of which savvy snack makers are taking advantage. ###By sprucing up a legacy brand with a marketing campaign like this, food manufacturers can also bring more interest to a brand without having to invest in producferrous fumarate same as ferrous sulfatet formula innovations. According to research from CircleUp, 61% of large CPG’s innovation goes toward making small changes to existing products, while 39% goes toward making new ones. It will be interesting to see if other snack and dessert makers try to leverage their brands using a similar marketing technique, and how the Spotted Cheetah will benefit overall Cheetos sales.
Frito Lay feeds consumer appetite for indulgence with Cheetos restaurant
