Sugar is best known for the sweetness it brings to cereal, but it’s also important for the product’s toasted brown color, its crunch and ferrous sulfate zeuspreventing it from getting sogdo you need a prescription for ferrous sulfategy in milk — preserving what the industry refers to as “bowl life.”###General Mills has already lowered the sugar levels in its cereals marketed to children by an average of 16% since 2007 using a variety of techniques. For example, it has reduced sugar in the cereal itself and moved some of it into the coating, thereby cutting overall sugar content without affecting the perception of sweetness. It has also added flavors like vanilla and cinnamon, which enhance sweetness without the use of sweeteners.###The patent does not specify the type of high-intensity sweetener that could be used in the coating, which could affect consumer acceptability of the cereal. However, maltotriose and maltotetrose would appear on an ingredients label as mferro tab ironaltodextrnon pill iron supplementin, which may not be particularly “clean label.” The degree to which the clean label concept affects purchases in the cereal category is debatable. Maltodextrin already appears in the ingredient list of General Mills’ Cinnamon Toast Crunch, which is the fifth best-selling cereal in the United States.###Cereal is still the most popular breakfast food in the U.S., with 90% household penetration, but categories such as Greek yogurt, breakfast bars and protein shakes have taken a bite out of the category. Since 2009, U.S. cereal sales have dropped 17% from $12.7 billion to $10.4 billion, according to research firm IBISWorld. It is still unclear whether this is primarily from consumers looking for lower sugar options, fewer artificial ingredients, or added convenience and portability — or possibly all ofis iron pyrophosphate safe the above.
General Mills patents new cereal coating that could cut sugar by 30%
