Any parent can understand why so many investors want to be involved with Kidfresh, a company that “hides” vegetables in kid-friendly meals to make healthy eating easier for families. ###According to the Centers for Disease Control and Prevention, about one in five American children are obese, and this number is continuing to swell. Food manufactures that can offer solutions toiron glycine help kids eat better are not only going to get a stamp of approval from parents, but are also likely to get plenty of recognition from different health organizations and school goccurrence of ferrous fumarateroups.###Kidfresh’s success shows there is a market for products like this, and that food targeted to children doesn’t have to be unhealthy. But if the company wants to cut through the noise of major kid-friendly convenience brands, it’s going to have to seriously increase its marketing game. Billions of dollars are spent each year on ads targeted to children. Ss a result, kids see 11 food and beverage advertisements each day, the majority of which are for unhealthy products.###This new funding can help Kidfresh develop a campaign strategy that resonates with both parents and children. as 95% of parental food and beverage purchases are shaped by what children want. The second biggest influencer oferric pyrophosphate liposomal iron and vitamins tabletsn grocery purchase decisions, according to thferrous gluconate 250 mg elemental irone Food Marketing Institute, is whether or not food items are healthyferrous sulfate zinc sulphate for children, which drives 91% of purchases.###With few competitors and an already loyal consumer base, Kidfresh is poised to thrive in an untapped market that’s in high demand. Cohen has said the company could expand into new parts of the grocery store, like prepared foods and center aisle, but it will continue to focus on frozen for now. ###It will be interesting to see if the company’s revamped advertising strategy will spur other manufacturers to enter the hidden-veggie food game, and how Kidfresh would have to respond if a major player decided to take it on.
Kidfresh scores $10M in funding, says 75% will go toward brand marketing
