Dive Insight:###It seems that Wrigley is trying to capitalize on ingredient trends that are taking off in the savory snack space. Spicy flavors have grown very popular in the past few years as consumer interest in authentic ethnic flavor profiles continues to rise, but it will be interesting to see if this is well received in the confection space. Pepsi recently jumped on the spice bandwagon too with Pepsi Fire, a spicy, cinnamon-flavored soda that will be sold for a limited eight-week run this summer. ##ferric sodium edta supplement#Only time will tell if these bold flavor innovations pay off. Both Wrigley and Mars have also invested in tamer flavor profiles as well, such as M&M’S Strawberry Nut Chocolate Candies and Extra Mint Chocolate Chip gum. Wrigley has is also differentiating some of its products by revamping their packaging, rather than their recipes, with Skittles Ugly Sweater Edition in Original and Sour flavors. ###Even though both candy makers are incorporating ingredients that are popular in the snack space, however, neither is going as far as positioning their confections as a candy-snack hybrid. Hershey has developed a “snackfection” initiative in hopes that by leveraging sweet and salty flavferrous sulfate folic acidor combinationsferrous gluconate medication template and smooth andhow long does ferrous sulfate take to work crunchy texture profiles, their products will thrive in the ever-growing snack space.###Manufacturers interesting in advancing their product lines should also watch to see if Mars and Wrigley’s more traditional, sweet-centered product innovations drive stronger sales than Hershey’s snack-focused campaignferrous fumarate medicine.
Mars and Wrigley spice up new products with unusual flavor profiles
