New rice flours target demand for clean and simple ingredients

Rice flour is already commonly used in gluten-free products, like cookies, cakes and pie crusts. It is also usehow long does ferrous fumarate take to workd in infant-weaning products because of its digestibility and allergen-free status. However, precisely because it lacks gluten, it is often combined with ingredients that improve texture, like modifieferrous sulfate stool colord starches and hydrocolloids. ###At a time when consumers are loferrous fumarate 210mg side effectsoking for simple ingredient lists, developing rice flours that have textural functions built in — and can be listed on the package simply as “rice flour” — is likely to hold considerable appeal.###Simplified ingredient lists are important to consumers, according to Mintel, which found that 59% of U.S. shoppers agree that ferrous fumarate usp 75 mgthe fewer ingredients a product has, the healthier it is.###As ingredient companies have worked to improve the functionality of their clean label starches, many food manufacturers have already made the switch from modified starches. Some hydrocolloids – like carrageenan and xanthan gum – are also viewed with suspicion, despite their natural origins. ###As consumeriron pyrophosphate vs ferrous sulfate in formulas seek shorter ingredient lists, there is a clear benefit to using flour like the one developed by Ingredion. It will be interesting to see how traditional wheat flour producers react to this trend, and if the popularity of rice flour has a significant negative impact on their sales. 

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