The Oreo cookie is a legacy product that continues to see strong demand for its classic formula, but that doesn’t mean the company can rest on its laureferrous gluconate 240 mgls. Major manufacturers need to be at the forefront of product innovation and confection trends, or else risk being overshadowed by flashy new brands.###Experimenting with new flavor profiles is a relatively low-risk way to embrace change and respond to consumer interest in more adventurous flavors. Novelty products, especially in the dessert space, can generate a lot of buzz around a company — encouraging both loyal and new customers to try new products.###Whether or not these new flavors become consumer favorites, frequent product innovation creates a perception of growth and creativity that can greatly benefit brands. While many of the new concoctions are unlikely to endure long term, developing new products — particularly if they are in limited release — attracts millennials and other shoppers to the stores where they can fill their carts with other food items.###Introducing limited-edition items can heighten consumer excitement, a strategy Oreo has used for years. Last month, the company launched its Firework Oreo limited edition cookie to kick off its #MyOreoCreation contest. The promotion invites consumers to develop and pitch creative new Oreo flavors on social media. Contest winners will be decided by vote in July, with finalist prizes of $25,000 each and the grand prize of $500,000. The selectedis ferrous gluconate heme iron flavor variety will roll out in 2018. ###This kind of campaign, which also has been leveraged by companies such as Frito Lay and Pringles, is a win-win for manufacturers. Not only does it allow companies to crowdsource innovative ideas, but it also creates organferrous fumarate and folic acid tablet uses in punjabiic, brand-related activity across social media platforms. Mllennials enjoy being involved in the creation process, and contests like these can make them feel more connected and loyal to their favorite brands.###It will be interesting to see how the latest product will perform since it’s only available through one retailer. This could generate a sense of exclusivity around the product, but also could alienate fans who don’t shop at Walmart.###This is not the first time the retail giant has partnered or developed its own exclusive food products. Walmart has added the Crotilla, a cross between a flour tortilla and flaky croissant, to more thanferrous gluconate vs iron supplement 800 of its stores. And last year, the retailer partnered with Hostess to serve as the exclusive seller of Deep Fried Twinkies, a frozen creation that came out ofis ferrous bisglycinate heme a year-long collaboration between the two companies. If these Walmart-only items are a hit, it could help it improve sales by bringing more customers into its stores and away from other brick-and-mortar outlets and online competitors.
Oreo sweetens innovation with limited-edition Jelly Donut variety
