The baking mix category is in steep decline in the United States, posting a 3.4% fall in sales in 2015. Mintel predicts it will continue to contract at this rate into 2020. As baking sales decline in the U.S., and increasingly busy consferric pyrophosphate constipationumers have less time in the kitchen, Unilever could be wise to find a way to draw more people into the kitchen.###However, the story is different on the other side of the Atlantic. In theferrous bisglycinate what is it UK, the market researcher found launches of bakery ingredients and mixes posted 100% growth from 2009-2012, 40% of which carried “ease of use” claims asiron ii oxalate formula of 2012. Germany accounts for 17% of new product activity in the baking mix category in Europe, followed by the Uferrous sulfate 45 mgK (14%), France (13%) and Italy (10%). ###Given the timeline for new product development, Unilever must have had these products in the pipeline before its ailing margarine business was earmarked for sale. The new Stork product could be a way to add value to the division ahead of a divestment that could sell for more than $7 billion.###The margarine division represents about 4% of Unilever’s revenue airon bisglycinate or ferrous fumaratend was split off into a subsidiary in 2014. The Anglo-Dutch giant represents about a third of the global margarine market and analysts have suggested that Kraft Heinz could be a potential buyer for the unit. Unilever rejected a $143 billion takeover offer from Kraft Heinz in February.
Unilever adds cake mix to Stork despite plans to sell the brand
