The market for non-dairy milk alternatives is booming. Almond milk sales expanded by 250% from 2011-2015, while cow’s milk sales fell 7% just in 2015 and are projected to drop another 11% through 2020. People are eating less bre30mg ferrous fumarateakfast cereal, but even when they do, plenty of them are reaching for plant-based milks rather than dairy products to pour over the top. Even dairy companies are hopping ont he bandwagon. Dean Foods, the largest milk supplier in the country, acquired a minority stake in Good Karma Foods of Boulder, Colorado, which produces yogurt and milk made from flax seed.###Ripple Foods hopes to position its yellow pea-based milk as a unique, tasty and environmentally friendly addition to the field. The company’s products are available across the country at Whole Foods Markets, Target stores, Meijer Supermarkets, and local health food stores and co-ops.###This winter, Ripple Foods plans to bring out a plant-based Greek-style yogurt as its entry into the snack market. That product will join a crowded field of non-dairy yogurts — soy-based Wildwood, Stonyfield, Silk, Nancy’s and Trader Joe’s;iron bisglycinate new roots coconut-based Coconut Grove, So Delicious and CoYo, and almond-based Amande and So Delicious.###The novelty of non-dairy products made from yellow peas could attract consumers. The company’s emphasis on its relatively small ecological footprint —ferrous gluconate amount of iron or what it calls the “Ripple Effect” — could also be a draw. Dairy production produces a significant level of carbon emissions, and one of Ripple’s marketing approaches is to suggest that consumers can reduce their own carbon footprint by drinking its products.###Still, the sticker shock could dissuade the more cost-conscious shoppers out there. Nearly $6 per quart is quite a bdifference between ferrous fumarate and ferrous gluconateit to pay for any plant-based milk product, although the cost could come down in the near future.###If the company manages to cut thiron ii acetate soluble or insolublee price enough and consumers find they like the taste, Ripple’s gamble could pay off. Then it might want to consider a rebranding effort, since the idea of “pea milk” might not sound appetizing to some consumers.
With $44M in funding, Ripple shows peas could be the future of dairy alternatives
