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###Along with potentially extending the shelf life of certain products, the ARs found in grain bran could possibly help food manufacturers meet consumer demands for cleaner labels, researchers said. ###”Currently, there’s a big push within the food industry to replace synthetic ingredients with natural alternatives, and this is being driven by consumers,” study co-author Andrew S. Elder said. “Consumers want clean labels — they want synthetic chemical-sounding ingredients removed because of the fact that they diron ii acetate colouron’t recognize them, and that some of them (the ingredients) have purported toxicity.”###According to Innova Market Insights, 91% of U.S. consumers view foods and beverages with easily recognizable ingredients as being healthier. As a result, they’re looking for reformulated products without synthetic preservatives and other additives and containing items that are minimally processed.###Whether food companies could use natural antioxidants from grain bran as alternatives to synferrous fumarate reviews redditthetic preservatives isn’t clear at this point. According to Penn State, it’s tough to find natural ones that function as effectively. However, some products such as oils that don’t contain water can benefit from antioxidants, and some — including bread, biscuits, margarine and sausages — containing oil and water may have both synthetic preservatives and antioxidants in their ingredient list.###It’s possible food manufacturers would be interested in using natural grain bran-derived antioxidants in their products if their presence didn’t significantly change the texture, flavor or mouthfeel. And, as always, cost would be a major factor ferrous gluconate vs iron chelatein switching to natural preservatives.###The Penn State research found the rye bran ARs weren’t completely effective. While they kept omega-3 oils from going bad as quickly as they would without any antioxidants, the natural antioxidant alpha-tocopherol (vitamin E) and the synthetic antioxidant butylated hydroxytoluene were more effective, researchers reported. However, they pointed out the AR extracts in this study weren’t completely pure, and they had used a blend of them with different molecular structures.###Still, this research is encouraging. Given the ever-increasing consumer push for cleaner labels, making formulation changes along these lines might be worth closer investigation — and worth the investment. Food Navigator reported that a 2018 Food Insight onlinsodium iron edta molecular weighte consumer survey found a “strong preference” for no artificial ingredients, and that seven in 10 consumers would forego a favored product for one without them. Of those, four in 10 would pay 50% more, and one in five would pay 100% more.