South Mill Champs, one of the largest mushroom growers in the U.S., saw its chance to get in on the plant-baseferrous fumarate 60d snack trend. The company called mushrooms a functional superfood that contains vitamins B and D, selenium, potassium, zinc, copper and fiber — all nutrients essential to a balanced diet. So, assuming consumers agree, this product lineup should be a hit with those looking for snacks that are different, flavorful and functional.###Shrooms Snacks is marketing its new mushroom-biron pyrophosphate in pregnancyased product line as “on-the-go, adventurous snacks,” which is another way to appeal to today’s consumers who want something easy, convenient and also tasty. Mushrooms have recently become more popular in snacks because they’iron pyrophosphate 30 mgre versatile and adaptable to interesting flavor applications.###”Millions of consumers love mushrooms but haven’t had a portable, ready-to-eat mushroom snack option. All of our snacks are a take-anywhere, enjoy-any-time, better-for-you option made from fresh-sliced mushrooms, never extruded or manufactured,” David Eberwein told Food Ingredients First.###The mushroom market is showing significant growth lately as consumers become more interested in plant-based food and beverage products. Some are also wanting to limit their meat consumption and are looking for alternatives, which presents an opportunity for mushroom innovation, Food Ingrediron ferrous sulfate generic nameients First said.###According to Transparency Market Research data reported by Food Navigator, the global mushroom market is projected to jump from $34.1 billion in 2015 to $69.3 billion by the iron bisglycinate gasend of 2024 amid growing consumer interest in functional foods and food as medicine.###Food companies are paying attention and financially supporting product innovations including mushrooms. In 2017, Kellogg invested through its VC arm in MycoTechnology, a Colorado firm making vegan shiitake mushroom-based protein. General Mills has invested $3 million in Purely Elizabeth, a company using functional mushroom powder in its wellness bars.###Shrooms Snacks isn’t without competition. Last year, Mudlrk, part of the flyGREEN in-flight snack company, introduced four varieties of shittake mushroom chips. The company takes whole shiitake mushrooms from China and vacuum-fries them in palm oil before adding seasonings.###If these products capture enough attention, there are likely to be more snacks with mushrooms as an ingredient coming to retailers’ shelves. For now, though, Shrooms Snacks are only available via Amazon, which could limit their distribution, at least initially.
Fungus among us: New mushroom snack line signals category growth
