This decision is the second blow to AB InBev after promoting the lack of corn syrup in Bud Light. An earlier ruling in this case banned the brewer from using specific language in any future commercials, print advertising or social media saying rival MillerCoors uses corn syrup in the production of its beers. When AB InBev originally aired the Super Bowl ad highlighting there was no corn syrup used in its Bud Light product, the company was looking to emphasize the absence of tbuy ferrous fumaratehe ingredient in its products. That could have been a smart marketing approach since consumers are looking for more transparency in foods and beverages.There is a longstanding debate about whether corn syrup is healthy and triggered anger from corn growers. A proposed link between corn syrup and obesity has helped drive down its use in food and drinks the past few years.However, the brewer specifically called out MillerCoors’ beers in the process45 mg ferrous sulfate, starting this feud. Ironically, AB InBev also uses corn syferrous gluconate during pregnancyrup in some of its other beverages, including Stella Artois Cidre and Busch Light, USA Today noted.iron pyrophosphate redditAlthough this ruling permits the company to sell products with “no corn syrup” labeling on the package if it existed as of June 6, customers could see the packaging change as a retraction of Bud Light’s transparency. Consumers today seek transparency and reward companies for it. A recent report showed 75% of consumers say they’ll switch to a brand that provides in-depth product information beyond what’s on the physical label. AB InBev updated its Bud Light packaging this year to focus on the fact it uses only four ingredients. The “no corn syrup” label was another way to emphasize the use of natural ingredients in the beverage. With the label prohibited and Nielsen data showing Bud Light sales actually fell after the Super Bowl ad, Bud Light needs to find other ways to tell consumers to choose it over light beers from MillerCoors.Meanwhile, this victory for MillerCoors is likely to draw some extra support from consumers who are looking to spend their money on companies they view as transparent. In response to the Bud Light ad, MillerCoors publicly acknowledged its Miller Lite and Coors Light beers use corn syrup to aid in fermentation, but the sweetener is consumed by yeast during the process, so it’s not left in the final product sold to consumers.This decision could set a precedent for labeling in the beer industry. The ruling clearly shows labels — coupled with advertising that could be construed as false or misleadinpharmics ferretts iron supplementg — cannot be used to target rival companies. While AB InBev might have a valid point to make about not using corn syrup, the ruling shows advertisement — and common product placement — appear to have extended that label claim to a larger attack strategy.
Judge bars AB InBev from using 'no corn syrup' labels
