Keto-friendly Love good fats raises $5M and plans US expansion

The keto diet has been on the rise for the past several years as high fat, low-carferro f tab pregnancyb dietferrous gluconate assays have made a comeback. Keto made Google’s list of most-searched diets in 2018. ###Many projections place keto-friendly snack foods among the top trends for 2019. Though the demand remains specific and small, more consumers want on-the-go options that meet the high protein, low carb restrictions of a the diet. In part, that’s because people want food options that fit the same health profile as their workouts. ###That presents an opportunity for brands like Love good fats, which provide an easy way to stick to a keto diet. Entrepreneurs have been quick to catch on, though few established brands have edged into the keto space. Dang Foods launched a sugar-free plant-based bar earlier this year. Ample K started selling its keto-friendly shake earlier this year. Fat Snax makes a low-carb, sugar-free cookie, and other companies are developing protein shake powders, meal replacement drinks and more. ###Love good fats’ recent fundraising round appears geared to support the U.S. launch with a full-fledged sales and marketing program. The company has already begun to expand its team and partnered with a Florida-based sales and marketing company. Until now, the company has relied on word of mouiron ii acetate fe c2h3o2 2th, social media and in-store tastings to build its customer base, founder and CEO Suzie Yorke said in a company statement.###Enthus21st century ferrous gluconateiasm and energy aside, some take issue with the health claims of a keto diet. Earlier this year, researchers found that despite encouraging immediate weight loss, low-carb diets like the keto plan can increase rates of mortality. Elsewhere, researchers identified links between both high-protein diets and higher risks of heart failure, particularly for men, and Type 2 diabetes. ###Whether the growing demand will take into account the potential health risks of a keto diet has yet to be seen. The market shows few signs of slowing down for now. Analysts predict that by 2023 the market for keto products could reach a CAGR of 4.2% globally, though North America will continuferrous fumarate folic acid & zinc sulphate tabletse to hold the largest share of the market.

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