From milk and honey to cream and granola, hemp is making its way into products everywhere.###At Natural Products Expo West last week, Elmhurst debuted a creamer made from the plant. Elmhurst Original Unsweetened Hemp Creamer will be available this month for a suggested retail price of $4.49 in 16 oz. cartons, according to a release. The hemp creamers are currently being sold online in packs of six for $26.94. ###The company makes the creamer with only four ingredients and it grows the hemp on its own fields in New York. With a small ingredient list and no added sugar, gums or oil, this product could attract consumers seeking simpler, cleaner labels.###Elmhurst is dedicated to keeping up with the hottest trends in the marketplace. After more than 90 years as a dairy business, as plant-based dairy got popular, the company switched to all plant-based milks in 2017. It’s no surprise that the company is now jumping on hemp. ###Hemp and CBD were big trends at Natural Products Expo West last week. Hemp sales in the U.S. totaled $820 million in 2017, according to the Hemp Business Journal, and the market is expected to triple by 2022. More hemp products have been developed and hit the markets since the Farm Bill, which decriminalized hemp and the substances from it, was signed into law in December. Since Elmhurst is the first to jump into the hemp creamer market, the company could dominate the category early on.###— Lillianna Byington###For the first time since the brand was invented in 1901, Triscuit is producing a snack that isn’t a cracker.###Mondelez’s new Wheatberry Clusters are just that: snackable clumps of whole wheat kernels and other natural ingredients to give them flavor. The clusters come in three varieties: Cherries & Almonds, Cranberries & Cashews, and Pumpkin Seeds & Sweet Corn.###But why roll out a new Triscuit? The brand is performing well. Mondelez CEO Dirk Van de Put said at the Consumer Analyst iron ii oxalate formulaGroup of New York conference last month that the snacking powerhousferric pyrophosphate ratee’s highest growth rate is coming from brands like Triscuit, in the natural and wholesome products segment. The crackers also have extremely clean labels. Original Triscuits are made with just wheat, oil and salt. And it’s not like galfer with folic acidthe product line is getting tired. Triscuits have been a platform for many diverse flavors, such as Fig & Honey and Ginger & Lemongrass.###Sally Barton, senior brand manager for Triscuit, told Business Insider this new category of snack is meant to appeal to Gen Zers who are more interested in items that meet their specific needs and feel personalized.###That may be part of the reason. Another partiron bisglycinate vs iron gluconate may be remedying the only thing about Triscuit that isn’t quite on trend. While Triscuits are made with min322mg iron tabletsimal and understandable ingredients, there is no doubt that the crackers are heavily processed. Triscuits are basically two layers of shredded wheat — something that is healthy enough, but in a form that is not found in nature.###Looking at the Wheatberry Clusters, nobody will ever ponder the methods used to form them. The clusters look like their ingredients, plus a bit of sugar, brown rice syrup and potato flakes, according to a press release sent to Food Dive. And while the two Triscuit products are similar in nutritional content, wheat berries are unrefined and retain many nutrients lost as wheat is processed.###Of course, it remains to be seen if consumers want to eat these snacks. Mondelez did something similar in 2017, developing a new snack line for millennials called Véa. While the manufacturer seemed excited about the possibility of serving millennials a non-GMO and authentic flavored snack two years ago, it’s not clear whether the brand is living up to expectations. While Véa snacks are still on shelves, the company has said little about them since their launch.###The good news for Triscuit Wheatberry Clusters is they are built on an existing brand that is already popular with different consumer demographics. Since there is an ever-rotating selection of Triscuit flavors in stores, fans are used to looking for the newest variety — and will be more likely to give these a try. ###— Megan Poinski
Leftovers: Elmhurst launches hemp creamer; Triscuit cracks into clusters
