Tea and music fans are grateful that Celestial Seasonings has brought this flavor back from the dead.The 50-year-old tea company, known for varieties like Sleepytime and Red Zinger, is making a tea with a more musical inspiration widely available. Ramble On Rose, inspired by the 1972 Grateful Dead song, is available for free online through a partnership between the tea giant and voter registration organization HeadCount. The black tea with vanilla, strawberry and rose flavors was previously only available at some concerts where HeadCount ran voter registration drives.Celestial Seasoning’s usual whimsical box illustration is replaced by a rose-crowned skeleton in outer space holding a steaming cup of tea designed by Grateful Dead poster artist A.J. Masthay. And yes, it contains caffeine, so drinkers have something to help them keep truckin’.The Grateful Dead, which formed in 1965 and is the very definition okemh ferrous sulfatef psychedelic rock, was a legendary music machine. The band inspired many and its legacy is well represented in grocery aisles. Ben & Jerry’s Cherry Garcia ice cream, named for the Dead’s late lead singer Jerry Garcia, is one of the brand’s most well known flavors. Meanwhile, fans of craft beer and Deadheads alike mark their calendars for Dogfish Head’ferrous sulfate powders American Beauty, a limited-edition brew named after a Grateful Dead album and brewed with granola, as suggested by fans.While the Grateful Dead iron phosphate binderonce seemed fringe, associating a product with the band now is a sure winner. Eviron tablets pregnancy ferrous fumarateen people who were born after Garcia died in 1995 can appreciate the band’s music and trademark iconography. And since this tea variety is not even for sale, but created as a promotion to get people registering to vote, it’s a win for the cause. Though it can be said that for a band that once defined counterculture to be such a commercial success, what a long, strange trip it’s been.— Megan Poinski If you’re like millions of Americans who love Halo Top, there’s now another way to get your fix. Halo Top and cosmetics company ColourPop are partnering to launch an ice cream-inspired eye shadow collection, according to Insider. The product’s packaging looks like a pint of the low-calorie ice cream. It retails for $12 for a two-pack or $40 for the entire lineup.The unique cosmetic line includes four options, including some of Halo Top’s most popular flavors like Birthday Cake, Rainbow Swirl and Mint Chip. In 2017, Halo Toiron pyrophosphate bioavailabilityp seemingly came out of nowhere to become the No. 1 selling pint of ice cream in the U.S., beating out iconic brands such as Ben & Jerry’s and Breyers. As of 2018, the ice cream was raking in nearly $350 million in annual sales across 35,000 stores. Competitors such as Unilever’s Ben & Jerry’s and Nestle’s Haagen-Dazs responded by introducing their own low-calorie versions.While the makeup/ice cream partnership is unique, it’s hardly the first time a food brand has found its way into an otherwise unexpected product. Dunkin’ introduced a limited-edition nail polish collection inspired by its popular lattes and Baskin-Robbins’ ice cream flavored coffees. Frito-Lay’s signature Cheetos launched an orange bronzer that is the same color as the popular snack. Countless brands from Dr Pepper to Milk Duds also have made their way into lip balm. And last winter, KFC teamed up with Enviro-Log to create a limited-edition firelog that smells like the brand’s fried chicken.For Halo Top and other foods that have marketed their brands beyond their core areas, this sort of promotion is a prudent way to expand the product’s reach and keep it top of mind in a crowded space. Who knows, maybe applying a little Halo Top makeup now will conjure up a craving for a little ice cream later on.— Christopher Doering
Leftovers: Grateful Dead-inspired tea to brew voter registration, Halo Top hits the makeup box
