The market for ancient grains is increasing as consumers look for interesting add-ons to product labels and manufacturers respond by including them in more innovative ways. Some of thisferrous fumarate dose for pregnancy interest is due to sensitivity to gluten protein, which is in wheat, rye and barley. For others, the nutritional benefits, fuller flavors and textures of ancient grains are attractive.Adding them into yogurts, milks and performance snacks increases the health that the products have. A probiotic yogurt, for example, could benefit from the additional nutritional benefits that ancient grains bring, while giving it texture in the form of a crunch. It also helps the product stand out from its competitors on the market and gives consumers a new, more innovative item to try. As CPG companies look to juice up sales and improve their positioning in the better-for-you space, it would not be a surprise to see even more products turn to ancient grains. According to Innova Market Insights data cited by Food Ingredients First, ancient grains started to see serious growth of 11.6% betweferric pyrophosphate là gìen 2015 and 2016. The top global category was bakery, comprising 30% of global launches in 2016, while the most commonly used ingredients were quinoa, chia and buckwheat. Common marketing approaches galfer ironmentioned more energy and alertness, lower sugar, no added sugar and a high source of protein.The trend continued into 2017, with Innova reporting that seeds were included in nearly one-third of U.S. product launches of snack nuts and seeds. Quinoa appeared in 44% of all U.S. product launches containing ancient grains in 2017, while chia seeds (which Innova tracks as a grain) appeared in 37% of them.Around this time, major food manufacturers started to take notice and include more grains and seeds in their products. Campbell Soup got on the bandwagon in 2017 with its Well Yes! brand of ready-to-eat soups featuring quinoa and other healthy ingredients.More recently, SNAAK Bar has introduced bars containing chia seeds, and KIND 210 ferrous fumarateSnacks includes them in several bar varieties. Mondelez324 mg ferrous gluconate’s Enjoy Life Foods offers an ancient grain pizza crust; Van’s, owned by Kohlberg & Co., makes gluten-free ancient grain waffles; and Costco sells Kirkland Ancient Crackers.There are manufacturing challenges when it comes to formulating products with ancient grains and seeds. Chia seeds are relatively expensive, so the amount of them added to a recipe is likely to be small. They would still be prominently displayed on the label, though, which could help food and beverage makers with marketing and shelf appeal.The projected market growth for ancient grains is extremely encouraging. According to Stratistics MRC, the global market in 2017 was valued at about $450 million but was expected to hit $6.52 billion by 2026, for a compound annual growth rate of 34.6%. If more ancient grains are added to yogurt, milk, performance snacks and other products, these new uses could go a long way toward reaching this goal and further popularize these ingredients.
New uses for ancient grains: Yogurt mix-ins, milks and performance snacks
