Carbonatiron vitamin ked soft drink makers are trying to regain slipping market share by introducing new exotic flavors toiron ferrous sulfate brand name their products and hoping to combat the growing trend away from less sugary beverages to drinks with a healthier image. Soda’s share of the U.S. beverage market feferrous sulfate 50ll from 22.1% in 2012 to 19.7% last year, according to the Beverage Marketing Corporation, and, in 2016, was eclipsed by bottled water as the most popular drink in the U.S.###Besides ginger, cinnamon, coffee and cucumber, fresher treatments of citrus and berry flavors are also appearing. Coca-Cola introduced two “craft soda” flavors this spring — Georgia Peach and California Raspberry — plus four new flavors of Diet Coke, while PepsiCo brought out a limited-edition cinnamon-flavored cola called Pepsi Fire last year.###Dr Pepper Snapple, which just merged with Keurig Green Mountain, branched out into fruit-flavored antioxidant drinks with its 2016 purchase of Bai Brands. Despite the move toward healthier-seeming drinks, Dr Pepper has also seen soda sales increase by marketing them straight out as the sugary sweet beverages they are.###Craft sodas are impacting the soft drink market as their popularity rises. Wholesale sales hit $541 million in 2016, compared to $428 million in 2011, while volumes jumped 5% from 2015 to 2016. The trend allows for experimentation with interesting new flavor combinations and provides a chance for makers to hike prices. Higher prices and switching up the packaging mix are two reasons wholesale revenue for soda makers rose slightly last year.###This appetite for exotic flavors, botanicals and other flavor enhancements has also extended to the food space in ready-to-eat entrées, snacks and ethnic cuisine, as well as in the demand for more choices of exotic fruits and vegetables.###Trendy flavors are more likely to help boost soda’s profile among consumers, especially ferric pyrophosphate uspif their addition is paired with a reducnormal dose of ferrous sulfatetion in sugar content and consequently bestows a better-for-you image. They may also be able to move the needle on sales at the same time. Coca-Cola saw a revenue boost during the first quarter of this year from its new line-up of Diet Coke — Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.
Soda makers drink up new exotic flavors
