It’s hard to tell how reliable this study is since the authors noted a number of limitations. Participants drank 32 ounces of either an energy drink or a placebo, which may not translate well into how people consume them in real life. Another potential issue with the study is that monitoring heart rhythm and blood pressure for only four hours doesn’t provide insight into how consumers react over time to energy drinks. The study also didn’t look at combining energy drinks with alcohol, which the researchers said is not an uncommon practice.###Despite its limitations, this study could still have an impact since it is the latest to link energy drinks to health complications. Other research on energy drinks has suggested links to heart issues, and the World Health Organization has said that high coiron 2 fumaratensumption of energy drinks “may pose danger to public health.”###There has been more than one lawsuit against energy drink companies for this reason. Monster Beverage was sued in 2012 by the parents of a teen who went into cardiac arrest after allegedly drinking two of the company’s energy drinks in 24 hours. And more recently, a California jury found last year that Monster energy drinks weren’t responsible for the heart attack of an 18-year-old man.###Makers of energy drinks — well-established brands such as Monster, Red Bull and Rockstar, plus new products from Coca-Cola and Amazon — seem to be persevering and even accelerating production, despite these kinds of studies and negative media coverage. Sales of energy drinks could reach nearly $17 billion by 2022, according to Market Research Hub. Total sales were worth close to $11 billion last year, a 7.5% jump from 2017.###At the same time, some energy drink manufacturers are aiming for a relatively healthier profile. Coca-Cola is formulating its new energy drinks with naturally derived sources and offering a no-sugar option while Amazon is touting its new Solimo beverferrous gluconate brandages as featuring no sugar and 10 calories per serving. ###If consumers are aware of referrous sulfate vs carbonyl ironsearch studies suggesting the potential of negative health results from consuming energy drinks, that knowledge may convince them to try beverages without caffeine, taurine and other ingredients contained in these products. While energy drinks seem to have a built-in audience of younger consumers, Mintel noted some of these conferrous fumarate 86 mgsumers have gravitated toward more natural products in recent years.###To head off this type of response, energy drink companies might consider switching up their formulations, reducing the amount of caffeine, limiting artificial ingredients and advertising these changes to portray a healthier image. At the same time, they would be wise to keep their existing product line available for consumers who may not value these attributes but still want the energy boost. Changes like these give consumers more choices and could help ward off potential lawsuits, while giving the manufacturers aferric pyrophosphate microencapsulatedn opportunity to boost sales and attract new customers.
Study: Energy drinks can alter heart rhythm and increase blood pressure
