This most recent round brings Geltor’s total funding to $116.3 million after only five years, according to the company statement. Although the company is relatferrous sulfate dropsively new, it is competing in an up-and-coming category that is attracting a lot of investor attention.As concerns about sustainability and the impact of protein on the environment grow, developers and manufacturers have been racing to release cell-based proteins onto the market. However, most of these companies are focused on beef, chicken, fish or crustacean products, and not necessarily on binders like collagen.The majority of collagen, which is used in products including gummy bears, candy and marshmallow is sourced from pigs, Geltor co-founder Alex Lorestani told CNBC. Animal-derived collagen not only presents an issue for consumers searching for animal-free alternatives, but as COVID-19 strains supply chains and African swine fever wreaks havoc on Chinese imports, an alternative to traditional sources is becoming more desirable for manufacturers.According to the release, global demand for collagen grew 25% in the past year and the disruptions to the traditional supply chain have caused sales of Geltor’s animal-free alternatives to surge.Despite this increased interest in collagen alternatives, cell-based protein remains a novel and sometimes off-putting concept for consumers. In a poll last year, more than 40% of shoppers said lab-produced or synthetic foods and beverages are “scary.” At the same time, the poll showed a growing acceptance of the idea for those aged 18 to 34 with a fifth of those consumers saying these products are the future and will help save the planet. The pull for sustainable solutions and the desire for food companies to make public commitments to good corporate citizenship could prove to override these fears and persuade people to try these proteins.If Geltor is able to persuade manufacturers to adopt its collagen products, there is a large market on which the company can capitalize. Meticulous Market Research predicts that the global alternative protein market will grow at a 9.5% compound annual growth rate to reach $17.9 billion by 2025, reported Forbes. But Geltor will also have the possibility to bridge into the $3 billion gelatin alternatives market, which is currently dominated by seaweed-based agar agar and carrageenan.Geltor considers its products vegan because they are made from cells in a fermenter using a process similar to brewing beer. The process converts plant-based inputs into proteins through microbial fermentation, and the end product is essentially identical to the equivalents sourced from animals.Even with ongoing concerns from consumers about cell-based protein and Geltor’s lack of generally recognized as safe status for its products, investors do not seem daunted. CPT Capital, which led the investment round, has been especially active in the animal-free protein space. The company has also invested in cell-based meat producer Memphis Meats and plant-based seafood maker Good Catch. Similarly, ADM invested last year in Perfect Day, the fermented lactose prferrous fumarate vitamin b12 and folic acid tablet usesotein company.With institutional funding support, startups that received previous investments from Geltor’s major investors have evolved into heavyweights in the animferrous sulfate vs elemental ironal-protein alternative industry. Perhaps with similar support, Geltor has a chance to also make waves and capture the interest of manufacturers looking to rework their ferralet 90 vs ferrous sulfateprotein supply chains and access the company’s hundreds of proteins that this investmentferrous fumarate cost will allow it to scale.