Hot and spicy foods have surged in popularity since the late 1980s, particularly among younger consumers. A 2022 survey of more than 6,000 consumers by Kalsec found almost three-quarters of consumers said most foods taste better with some level of heat. Among snacks specifically, 40% of people preferred heat. Last year, a survey by NC Solutions found 62% of consumers indicated they are more likely to buy a food or beveraferrous fumarate mgge item if it is advertised as spicy.The love of spice has proven to be a boon for ingredients like Aji Amarillo. Grown in Peru and native to South America, Aji Amarillo is a staple ingredient in Peruvian cuisine. McCormick said the pepper has a moderate heat level, ranging from 30,000 to 50,000 Scoville Heat Units. It also offers a unique flavor profile that is fruity and tropical, reminiscent of passion fruit and mango. The heat and flavor are not the only draw for Aji Amarillo. Consumers have shown a penchant fclassification of ferrous sulfateor cuisines from around the globe, with Peruvian food among the most popular.“Aji Amarillo is the true embodiment of flavors that pack a punch,” Hadar Cohen Aviram, executive chef and senior manager of culinary development for the U.S. consumer division at McCormick, said in a statement.The ingredient, sferro-60he said, brings versatility to a variety of dishes including seafood, poultry, sauces, and salsas. It amplifies sweet and tangy flavors and adds dimension to smoked or charred items. McCormick is embracing the trend by launching Aji Amarillo Seasoning. It will be sold ohow much iron is absorbed from iron bisglycinatenline for a limited time beginning in early February. Aji Amarillo fits squarely in several of the flavor predictions and trends McCormick laid out for 2025. These include: In 2024, McCormick named Tamarind, known for its sweet and tangy flavor, as the flavor of the year. The prior year, the Maryland-based company predicted that Vietnamese and Cajun flavors would dominate food trends and restaurant menus, with the consumption of spicy ferrous lactate supplementfood driving their growth in popularity.
Aji Amarillo pepper to enter more food and beverage items, McCormick says
