Healthier ingredients have become an increasing desire for shoppers who are looking to take in less sugar, sodium and calories.According to a recent Innova Trends Survey, 67% of consumers are looking to reduce their consumption of over-processed foods.mercury pharma ferrous fumarateHowtian, a Chinese-based supplier specializing in natural sweeteners and functional ingredients, is looking to capitaliferrous bisglycinate mode of actionze on the desire for healthier foods with theferrous fumarate 322ir latest innovation.“Many consumers believe that stevia, despite being a natural sweetener, undergoes extensive processing that strips it of its natural benefits. With SoPure™ Dorado, we aim to change that narrative,” said Tom Fuzer, vice president of market strategy at Howtian.SoPure Dorado is best for tabletop sweeteners, liquid sweeteners, low glycemic index sugar blends, sweetener portion packs, syrups, and sauces, according to the company. The sweetener market is complex and going through a shifting period as trends evovle.Most consumers (55%) are concerned about their sugar intake, according to a report from HealthFocus International sent to Food Dive, and sugar reduction is the number one dietary trend globally. As a result, sweetenferrous fumarate hemarateers like stevia and monkfruit have been growing in popularity. Despite the belief among some consumers that stevia goes through extensive processing due to increased tferrous fumarate green stoolechnology for processing of the ingredient, the company said SoPure Dorado is different as it retains its natural golden color due to minimal processing.The golden hue also has cultural significance in the food and beverage space. “In many cultures, golden foods symbolize purity, quality, and natural goodness,” the company said “[The product’s] naturally retained golden color resonates with these cultural values, adding an extra layer of appeal to an already unique product.” SoPure Dorado also has a high concentration of the steviol glycoside compounds of the stevia leaves — which are the most desired compounds of sweet molecules — allowing for a reduction in the extraction process to one step of adding water.
Howtian debuts innovation in stevia sweetener market
