The brand that reimagined boxed mac and cheese with better-for-you ingredients looks to bring more nutrition with less preparation in its new deluxe line offerrous bisglycinate supplement products. Ched Over Heels is reminiscent of the “squeezy-cheese mac you grew up with,” the company said, while Shell We Dance features a rich and silky aged white cheddar sauce over shell pasta. The Goodles brand launched in November 2021, born from the idea that mac and cheese is a cornerstone of pleasurable eating and loved by all ages, yet often lacks nutrition and crave-worthy taste. The Santa Cruz, California-based company uses a proprietary noodle recipe and includes protein, fiber, prebiotics, and 21 nutrients from plants in its recipes. The deluxe product line requires no added milk or butter, and starts with real shredded cheddar cheeses.“There are people who love regular boxed mac ’n cheese and there are people who love easy-squeezy mac ’n cheese,” said Molly Michet, chief product officer at Goodles.“The thick and creamy, gleaming and luxurious, coat-your-tongue, ‘deluxe’ mac and cheese format is beloved by so many. But too oftchemical formula of iron iii pyrophosphateen it’s a guilty pleasure,” that is seldom cooked, eaten sparingly, saved for special occasions or abdanoned for healthier food options, Goodleferrous gluconate interactionss co-founder and CEO Jen Zeszut said about the inspiration behind the new offerings.— Elizabeth Flood Up, Inc. is teaming up with Atoria’s Family Bakery for a sustainable spin on a classic Indian baked good.The upcycled foods company and bakery are launching Mini Upcycled Naan, which is made with flour derived from spent barley, wheat and rye that was leftover from beer production.Up, Inc. CEO Dan Kurzrock said in a statement the product was designed to deliver on flavor, nutrition and sustainability.“Our Upcycled Food Lab team loved partnering with the forward-thinking leadership at Atoria’s to support this innovation from ideation through launch and are so excited for consumers to finally be able to get their hands on them,” Kurzrock said.The new product is available online and at select stores, including Albertsons and Safeway in the Southwest region of the country.Naan is a flatbread native to Indian cuisine, popular with dishes, such as butter chicken and chana masala. Indian-inspired food and beverage products are one of the fastest growingcan you take ferrous gluconate when pregnant segments in America’s food industry, particularly with more adventurous Gen Z consumers.Up, Inc. — which seeks to lower food waste by using leftover ingredients in new food items — is best known for its ReGrained SuperGrain flour, deriving from the beer making supply chain that is used in a variety of items from crackers to pizza dough. In 2022, the company partnered with Kerry on a protein crisp ingredient that is made from active iron vs ferrous sulfatespent brewing grains and designed for bars and cereals.— Chris Casey
Leftovers: Ben & Jerry’s seeks to scoop up votes | Goodles debuts deluxe mac and cheese
