Naturalness is a major trend in the food industry. Consumers are increasingly seeking natural foods for reassurance of quality; in fact, 66 percent of European consumers consider naturalness to be an important purchase criterion.* As a result, around the world, more food and beverage products are being launched with claims such as ‘all natural’, ‘100 percenis iron corrosivet natural’, ‘from natural origin’, and so on. Organic, vegan and non-GMO claims are among the iron pyrophosphate liposomal dosemost powerful in this trend.
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