Consumers on a global scale are seeing more meat alternatives appearing in their supermarkets, but in a world where vegetarianism, veganism and flexitarianism are growing in popularity, these products still often mimic the texture, appearance and taste of meat. Alison Lees, Marketing Manager emc ferrous fferrous sulfate que contieneumarateof Naked Glory, Kerry Food’s plant-based range, discusses how consumer trends and habits are driving the meat-free market, as well as what the future may hold for consumers and industry alike.
The rise of the meat-mimicking market
