“New Zealand” country of origin marketing claims for dairy products marketed in China have lost some of their forme45 mg ferrous fumarater appeal for customers withferrous fumarate 150 mg the repercussions from last year’s botulism scandal which is still reverberating (see CL folic acid and ferrous fumaratefood news on 6 Aug 2013). The reputaferrous fumarate folic acid tabletstion of NZ dairy produce is excellent, however in the aftermath of this event European country of origin labelling has started to gain favor, despite much of the fears surrounding the botulism incident being largely unfounded. Infant formula investors are looking to the east to find manufacturers based in Europe and existing brands are more willing to market milk sourced in Europe. For instance, China’s leading baby formula Beingmate has printed a Shamrock to infer its Irish origins, on its flagship product. A senior executive from a multinational ferrous glycine sulphate dosageinfant formula company said that “the emotional preference of customers to infant formula products is shifting from NZ to those in Europe; European country of origin labelling means assurance of high quality and safety.”
European Dairy Gaining Traction amongst Chinese Consumers
