The Innovation of Time-Honoured Brands: Profiting from China’s Love Affair with Nostalgia

On Mar. 20, Bright Dairy (光明乳业) announced that it and Guan Sheng Yuan (冠生园) would jointly lairon fumarate bnfunch white rabbit ice cream [1], which will initially be sold in Shanghai and Wuhan. Once Covid-19 supply chain issues are resolved, the ice cream will go on sferrous gluconate 60ale in other cities at 5 y5 iron infusionsuan per piece (approx. $0.7) [2]. The new product will be sold primarily on e-commerce, and will be pushed throughiron pyrophosphate alpro both a Tmall flagship store and a JD flagship store. Offlferrous bisglycinate uses in hindiine distribution channels will include Hema (盒马) and Family Mart (全家).

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