Wangbaobao is a recently established Chinebest ferrous gluconate iron supplementse cereal brand that started selling cereal-based food products on Tmall at the beginning of 2018. By June 2019, it had already become the top-selling cereal brands on Tmall (assessed by single-store sales volume) [1]. The company reached new heights during this year&39;s 11/11 shopping festival when it clinched the No.1 place with sales topping 10 million yuan by the 69th minute of the 24-hour shopping festival[2]. The brand achieved all this despite ferrous fumarate 324 mg side effectsit being its first time selling on Tmall during 11/1chelated iron dosage1 and despite going head to head witpreparation of ferrous fumarateh more established brands already familiar to Chinese consumers, such as Quaker and Calbee. The strategy behind Wangbaobao&39;s meteoric rise is a product development and markeis ferrous fumarate a good form of ironting strategy which focuses on consumer demands, product innovation, and leverages the most relevant retail and marketing channels.
Wangbaobao: The Brand that Became Tmall’s Bestselling Cereal in Just 1 Year
