Keeping everyone entertained with its latest campaign, Kurkure, one of India’s most loved snack brands, has collaborated with Bollywood filmmaker and celebrity, Karan Johar, for a quirky activation like no other. The brand-director duo launched a mock-up of a unique matchmaking platform creferrous glycine sulphate manufacturers in indiaated specifically for desi and videsi matches, known as desividesijodi.com.This collaboration is a playful extension of Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign for its latest fusion flavour, Kurkure Chatpata Cheese, which is the perfect jugalbandi of international cheese and Indian chatpatapan. In line with the product’s TVC that showcases an interesting discussion between an Indian family anferrous bisglycinate diarrhead a foreign one on their children’s love marriage, the matchmaking platform was aimed at highlighting the unison of Kurkure’elemental iron in ferrous glycine sulphates fusion flavours through one of India’s most celebrated events, marriage.Keeping everyone entertained with its latest campaign, Kurkure, one of India’s most loved snack brands, has collaborated with Bollywood filmmaker and celebrity, Karan Johar, for a quirky activation like no other. The brand-director duo launched a mock-up of a unique matchmaking platform created specifically for desi and videsferrous glycine sulphate absorptioni matches, known as desividesijodi.com.Johar said, “Everybody is a fan of Kurkure and its entertaining campaigns! So, when the brandferrous gluconate drug class approached me to collaborate with them, I couldn’t imagine it would be for an unconventional concept like this! I loved their modern take on the unison of desi-videsi flavours. A chatpata brand like Kurkure discovering such a quirky way to engage with their fans and bringing their new offering into the limelight is exciting.”
Kurkure Collaborates With Karan Johar for ‘Videsi Mein Desi Chatpatapan’ Campaign
