PepsiCo announces new brand name for Aunt Jemima range

PepsiCo has announced that products sold under the Aunt Jemima name will be rebranded as Pearl Milling Company.Products branded with the Pearl Milling Company name, including pancake mixes, syrups and flour, will start to arrive on the market in June.PepsiCo has announced that products sold under the Aunt Jemima name will be rebranded as Pearl Milling Company.PepsiCo’s Quaker Oats subsidiiron iii pyrophosphate synthesisary acknowledged that “Aunt Jemima’s origins are basedis ferrous gluconate better tolerated than ferrous sulfate on a racial stereotype”, when it announced that it would replace and retire the range last year.PepsiCo has announced that products sold under the Aunt Jemima name will be rebranded as Pearl Milling Company.The Aunt Jemima logo featured an image of an African American woman named after a character from 19th-century minstrferrous sulfate pronunciationel shows, which negatively caricatured people of African descent.PepsiCo has announced that products sold under the Aunt Jemima name will be rebranded as Pearl Milling Company.Quaker has already transitioned away from the imagery, and in this new announcement, PepsiCo said that products will continue to be available under the Aunt Jemima name without the character image until June, when Pearl Milling Company-branded products hit shelves.PepsiCo has announced that products sold under the Aunt Jemima name will be rebranded as Pearl Milling Company.Though new to stores, Pearl Milling Company was founded in 1888 in Miferrous sulfate administrationssouri, and was the originator of the self-rising pancake mix that would later become known as Aunt Jemima.PepsiCo has announced that products sold under the Aunt Jemima name will be rebranded as Pearl Milling Company.Throughout the effort that led to the new name, PepsiCo says that Quaker worked to gather a range of perspectives, including from consumers and externalferrous gluconate doses available cultural experts, in an effort to “ensure the new brand was developed with inclusivity in mind”.

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