Diana Food seems to be positioning itself on the cutting eferrous sulfate kuwaitdge of color solutions with this new line of plant-based, organic, non-GMO and sustainably sourced colors for foods and beverages. Consumers want natural ingredients in their foods, and they are leery of artificial colors that look and taste like they came from a lab.###Statistics bear this out. A GNT global consumer survey done in 2017 found 79% of consumeferrous fumarate pillsrs define “natural” as being made without artificial colors. As a result, manufacturers have been phasing out artificial colors in their products and moving to more natural ingredients. Hershey, General Mills, Campbell Soup and other food giantsorganic ferrous gluconate have worked to create or reformulate older recipes without artificial colors.###Manufacturers of natural colors look to have a bright future since Zion Market Research projects the global natural food color market will top $1.77 billion by 2021 — a compound annual growth rate of nearly 5.2% from 2016 to 2021.###When it comes to finding natural colors to replace artificial ones, certain colors of the rainbow are more difficult to duplicate. Darwin Bratton, Hershey’s vice president of research and development, previously told Food Dive the biggest challenge in changing some products is the limited availability of certain “natural” ingredients like vanilla or the color blue. If Diana Food can overcome these obstacles, it could open up a larger market for natural color substitutes and attract the interest of more large food and beverage companies. ###It has been said that conferrous gluconate near mesumers eat first with their eyes, so colors also tease anticipated flavors to consumers — a key opportunity for food manufacturers to differentiate themselves from their competitors. Research has found 90% of shoppers make up their minds about buying a product from its color and perceived taste. If the color is appealing, they’re more likely to buy it. In an online poll commissioned for Lycoreiron bisglycinate overdosed, 88% of mothers said in 2016 they would be willing to pay more for the natural version. On average, they would pay 47% more to avoid the artificial colors. ###The color spectrum Diana Food is offering ranges from blue, orange and yellow to pink, red and purple — with customized shades available. These colors are popular choices because they’ve been found to evoke emotion, hunger and a belief that the foods containing them are more nutritious.
New organic, sustainably sourced color palette taps into changing food trends
