While most packaging innovations focus on things like sustainability or freshness, Strauss Frito Lay has introduced one to the market to help consumers with a real problem: Dorito fingers.###The Israel-based joint venture with PepsiCo’s snacking division has introduced a bag for the bright orange chips made out of a terry cloth towel. Consumers can put a bag of Doritos inside the65 mg ferrous fumarate towel bag, munch on the chips, thferrous fumarate 210mg what are they foren wipe their hands on the bag to avoid leaving greasy orange dust on everything they touch. The bag is reusable and machine washable — making it de facto sustainable packaging.###So far, the towel bag has been popular with gamers. It’s not yet widely available, and there’s no word on whether it will be coming to the U.S. market.###The tag line of the towel bag campaign is, “Even the most minor problems deserve brilliant solutions.” It’s hard to disagree with that, especially because this is a problem — unlike the loud crunching and chip crumbles that the company was reportedly attempting to solve with a line of snacks “for her.” But at least this new sustainable package is an improvement on the company’s infamous biodegradable Sun Chips bag, which launched in 2010, but was noisy enough to be compared to a lawnmower or a jet engine.###— Megan Poinski### ###Oat milk is branching out into the frozen aisle for the first time.###Danone’s So Delicious brand is launching a new line of Oatmilk Frozen Desserts, according to a release. The company said that the dessert uses oat milk as its base and combines it with other ingredients to add flavor. The oat milk ice creams will come in three flavors: Peanut Butter & Rahow much ferrous sulfate for pregnancyspberry, Oatmeal Cookie and Caramel Apple Crumble.###The launch of this ice cream coincides with the rapid growth of the alternative dairy segment, and more specifically the oat milk category. The plant-based beverage market is expected to grow to more than $19.67 billion by 2023, according to reseiron in ferrous fumaratearch from Markets and Markets. Danone has shown interest in growing this part if its portfolio, recently launcenteric coated ferrous sulfatehing Oat Yeah, an oat-based milk alternative.###These new desserts could especially appeal to consumers looking for the increasingly popular free-from trend, since they are dairy-free, gluten-free, vegan and non-GMO. But there is competition in the vegan and dairy-free ice cream space, most of which are made from coconut and almond milk. Competitors include big names like Ben & Jerry’s, Häagen-Dazs and Halo Top.###But these are the first to be made from oat milk, which is the hyper-trendy milk alternative of the moment. Given its the recent success in other categories, it could be a hit.###— Lillianna Byington
Leftovers: Doritos towel bag makes snacking tidier, oat ice cream goes against the dairy-free grain
