Kind is trying to show that it isn’t just the name of a company.###The fruit and nut snack bar maker this week announced the launch of its Snack & Give Back Project, which moiron bisglycinate nature’s bountydifies the product label to honor a community that hasn’t always received enough kindness. ###”Since KIND’s founding in 2004, we’viron bisglycinate vs ferrous gluconatee championed kindness as a transformative force for good – it encourages people to step out of their comfort zones, connect in authentic ways and discover each other’s humanity,” Daniel Lubetzky, founder and CEO of Kind, said in a statement emailed to Food Dive. “Through the KIND Snack & Give Back Project, we’re hoping to direct more compassion to deserving groups and, in the process, elevate values like kindness and empathy.”###With the program starting this month, Kind’s Dark Chocolate and Sea Salt bars are getting colorful, with labels sporting a rainbow and rebranding as “Kind Pride.” The special label bars are only available onlinejamp ferrous sulfate side effects. All of the proceeds will go to the Ali Forney Center, which has several programs to help and empower at-risk and homeless LGBTQ youth. ###Pride is big business, with many clothing companies, stores and restaurants cashing in on items featuring the Pride rainbow.###But while there are some consumer goods that have capitalized on Gay Pride Month, food companies generally have not. Most CPG brands haven’t taken on rainbow colors — or at least not in the name of LGBTQ awareness. And of those who have, the tie-in has been incidental, with no packaging overhauls or additional colors. PepsiCo’s Buferrous fumarate side effectsbly sold a Pride-themed package this year, but it’s just a collection of different flavors of the seltzer beverage, which can be arranged to make the rainbow.###It remains to be seen how popular Kind Pride will be, considering it’s only available online. However, this may be the beginning of CPG brands taking on the rainbow flag and showcasing LGBTQ pride. After all, 73% of Americans approve of gay and lesbian relationships,ferrous sulfate 300mg 5ml according to Gallup, and food companies may also find that getting consumers to taste the rainbow pays off.###— Megan Poinski
Leftovers: Kind Pride celebrates LGBTQ month; Lagunitas taps into hops without the booze
