Ripple’s new promotional pitch comes at a time when the definition of “milk” is a hot topic of conversation — and legislation.###In January, the “Defending Against Imitations and Replacements of Yogurt, Milk, and Cheese To Promote Regular Intake of Dairy Everydayferrous fumarate wampole Act” bill, known as the DAIRY PRIDE act, was proposed in tiron fumarate vshe Senate to push the Food and Drug Administration to enforce the definition of milk — excluding nut or plant-bedta ferric sodium salt trihydrateased milk alternatives.###The bill contends that imitation dairy products often do not provide the same nutrition content as real milk, cheese and yogurt derived from dairy cows.###The DAIRY PRIDE act was proposed in part because milk has seen declining sales of late. A recent study by Mintel showed that U.S. non-dairy milk sales grew 9% in 2015, while dairy milk sales declined 7% over the same period.###The U.S. Department of Agriculture offered dairy producers approximately $11.2 million in financial assistance to help deal with the industry’s current challenges, including an increase in alternative milks taking away market shareare ferrous sulfate and ferrous gluconate the same.###Ripple’s game could be a way to fire bachow to pronounce ferrous gluconatek at the Dairy Pride Act, but it’s probably more an attempt to draw consumers away from popular almond and cashew milk categories to its own pea-based products. ###Still, it’s taste that attracts consumers more than anything, and until the alt-milk products like Ripple can deliver what people are used to in their milk products, it’s going to be hard to lure too much market share away.
Ripple gets into the fight over the definition of 'milk' with an online game
