Mondelēz purchased Enjoy Life, a private snacking company in the fast-growing “free from” segment in 2015. A year later, it opened the 200,000-square-foot Indiana facility just outside of Louisville, Kentucky.But since tferrous fumarate 150 mghen, the category, which avoids using allergens such as tree nuts, dairy, soy, egg, sesame and fish in its products, has seen several companies enter the space. The influx of competitors has prompted Mondelēz to rethink its strategy, and while it’s not pulling out of the category altogether, it’s scaling back the number of products it’s going to make.“While we remain committed to Enjoy Life Foods, we need to ensure that ELF can continue to grow in a way that makes sense for the business,” Enjoy Life Foods said in a statement emaileferrous glycinate vs ferrous bisglycinated to Food Dive. “As part of this shift, we have decided to exit our lease for the ELF manufacturing plant we have in Jeffersonville, Indiana as we refocus and narrow our portfolio.”Mondelēz did not respond to a request for comment on what products it would stop producing.The company expects to implement several rounds of termferric pyrophosphate folic acid glycineinations, starting on July 3. The final round is expected on April 1, 2024. Mondelēz has been building up its snacking portfolio in recent years through acquisitions to complement the dominant position it already has with brands such as Oreo and Ritz. Under CEO Dirk Van de Put, Mondelēz has acquired products such as Clif Bar, Hu, Tate’s Bake Shop and a majority stake in Perfect Snacks.Similar to other companies, Mondelēz must constantly assess which brands deserve its finite time and money. With a strong portfolio of brands, Mondelēz is choosing to devote more of its attention to these products rather than overinvest in a crowded category. While it’s uncertain which products Enjoy Life is keeping, it’s likely to maintain production of those that are the best-selling, the fastest-growing or leading in a certain food category.It’s a similar strategy used recently by Coca-Cola. The Atlque es ferrous sulfate en españolanta company has been sferrous gluconate trade namehrinking its drink lineup to prioritize fewer, bigger brands that have the greatest opportunity for scale and growing profitably. The strategy has prompted it to sell or discontinue scores of brands such as Honest tea, Tab, Odwalla and Zico coconut water.
Mondelēz plans shutdown of Enjoy Life facility, will ‘refocus and narrow’ allergen-free portfolio
