Concerns about food waste airon ii chloridere driving more interest in utilizing upcycled ingredients for new products in categories such as plant-based milk.For SunOpta, which owns milk alternative brands Dream and West Life, the partnership with cereal maker Seven Sundays allows it to further its sustainability mission, vice president Lauren McNamara said in the press release.“Partnering with a like-minded local company to create nutrient-dense cereal made with our upcycled oat protein aligns well with our core values and desire to help provide healthy products for consumers,” McNamara said.SunOpta has touted the high protein and fiber content of its OatGold powder. The company said it can be used in an array of applications, features a neutral taste and is non-GMO and kosher certified. The launch iron bisglycinate new rootsfollows a successful period for SunOpta, which has seen sales growth in recent years despite inflation.On its most recent earnings call last month, SunOpta CEO Joe Ennen said revenue for its plant-based milk increased 25% in its last quarter.Having a partner that is familiar with the breakfast space in Seven Sundays could prove to be beneficial to SunOpta. The cereal maker, which originally hails from New Zealand, produces a range of better-for-you items including granola, oatmea5 mg iron supplementl and sunflower-based cereals.By having its oat byproduct used in the cereal, SunOpta joins other companies in theiron(iii) lactate upcycled foods space who are bettinferrous gluconate kidney diseaseg that repurposing ingredients can help solve the global food waste crisis, as well as generate consumer interest in their products. The Upcycled Food Association told Food Dive last fall that more than 250 brands have received its certification, with more from large food and beverage CPGs on the way.CPGs such as Anheuser-Busch and Kerry have debuted products that reuse spent grains from beer production. At the same time, companies like Upcycled Foods are enhancing the technology used to make upcycled products and tapping into new ingredients such as cacao fruit.
SunOpta upcycles oat milk byproduct for new cereal
