While Mars is best known for its mainstream confections, the acquwhat type of iron is ferrous gluconateisition of Hotel Chocolat will give the New Jersey-based company a premium brand that it can expand in the U.K. and “potentially in new geographies.” Mars said the purchase will add to its portfolio a brand with “distinctive capabilities in product development, luxury gifting and immersive brand experiences.”Even though premium offerings have been hit hard by inflation, having another brand that plays in this category could benefit Mars by complementing the lis iron fumarate safeower-priced sweets synonymous with the more than iron fumarate side effectscentury-old company.At the same time, Mars acquires a chocolatier that has attributes that are increasingly popular with consumers, including the use of natural ingredients, a commitment to use every part of the cocoa bean and guaranteeing its growers receive a living income in exchange for meeting sustainable and ethical labor targets.In buying Hotel Chocolat, Mars will bring to the mix its larger global footprint, supply chain connections and relationship with retailers that immediately provide a platform to grow the nearly 20-year-old brand. Mars also will benefit from Hotel Chocolat’s physical stores and digital commerce platform. Hotel Chocolat’s international expansion plans have run into problems before, so having Mars as its parent will be valuable should it decide to grow into additional markets. CNBC noted that Hotel Chocolat shuttered its direct-to-consumer website sales in the U.S. in September 2022, months after closing its high-street stores in the country.“We know our brand resonates with iron iii pyrophosphate synthesisconsumers overseas, but operational supply chain challenges have held us back,” Hotel Chocolat said. “By partnering witferrous ii – glycine – sulphate complexh Mars, we can grow our international presence much more quickly using their skills, expertise and capabilities.”
Snickers maker Mars to buy UK chocolatier for $665M
