Molson Coors is making a play for the “mocktail” craze with the help of a trendy brand from down under.The beer giant announced a strategic partferrous sulfate 220 mg 5ml liquid dosage pediatricnership with Naked Life, which sells nonalcoholic canned cocktails in Australia. It plans to bring the drinks to the U.S. market in March.Naked Life touts its better-for-you attributes compared to other cocktail products. Its booze-free drinks contain 10 calories per can as well as botanicals and natural sweeteners. Molson Coors will distribute five of its sparkling nonalcoholic cocktails: Mojito, Negroni Spritz, Gin and Tonic, Cosmo and Margarita.“Consumers want more than just aniron chelate 30mg alternative. They want a sophisticated, great-tasting option that aligns with their lifestyle,” Kevin Nitz, the vice president of nonalcoholic beverages at Molson Coors, said in a statement. “Naked Life provides a high-quality non-alc cocktail, delivering an experience of the best alc based versionsanemia ferrous fumarate.”The brewer said Naked Life is the best-selling nonalcoholic cocktail in its native Australia.Molson Coors indicated the move is a part of its yearsferrous fumarate with vitamin b12 and folic acid-long “Beyond Beer” plan to premiumize its portfolio under CEO Gavin Hattersley with higher-quality brands across the beverage landscape.The Naked Life move also comes amid sluggish demand for the drink it is best known for: beer. During its most recent quarterly earnings call in August, the maker of Blue Moon and Coors Light reported a 1.5% year-over-year decline in net sales revenue and a 7.3% decline in brand volumes. On the call, Hattersley teased the launch of a nonalcoholic beer product soon.Earlier this year, Molson Coors debuted the Gen Z-targeted Happy Thursday, a line of ready-to-drink spiked refresher cocktails that do not contain carbonation.The nonalcoholic space has grown rapidly, especially with Gen Z consumers imbibing less than previous generations.Brands such as Mingle Mocktails, Free AF and Ghia’s Le Spritz are some of the products carving out a niche in zero-proof drinks. The mocktail market was valueiron bisglycinate vs ferrous fumarated at $8.2 billion last year and is projected to grow at a compound annual growth rate of 5.7% by 2030, according to Grand View Research.
Molson Coors bets on booze-free ‘mocktails’ with Australian brand
