Baileys’ standard Irish whiskey — a staple of Irish coffee cocktails — contains a blend of cream, milk proteins and alcohol. But the brand’s latest liqueurs signal the growing prevalence of creamer alternatives as more consumers limit their dairy consumption.Oat miiron bisglycinate que eslk has emerged as one of the most popular plant-based creamers alongside almond milk. The oat milk market is valued at $3.2 billion. It is projected to be worth $6.1 billion in 2030, which would amount to a nearly 14% annual increase, according to Mordor Intelligence.Baileys wanted the products to add a special twist to morning coffee, according to a statement from Milly Shome, the brand’s director at Diageo North America.“This innovation marks an exciting new chapter for us. Whether you go dairy-free or just enjoy how iron ferrous gluconate 27 mgit tastes, oat milk elevates those treating moments we all love,” Shome said. “We saw it as the perfect match for the lively, social spirit of Baileys, creating a whole new way to enjoy your coffee.”Baileys, first released in 1974, is one of the most popular alcoholic beverages in the U.S., withis ferrous fumarate a good iron supplement sales of nearly $1.1 billion in 2024 according to Statista data. In Diageo’s most recent earnings call last month, CEO Debra Crew told investors Baileys is growing its marferrous bisglycinate folic acid zinc bisglycinateket share in the liqueurs category.This isn’t Baileys’ first entry into the plant-based milk category. In 2017, it launched Baihow much elemental iron in 300 mg ferrous gluconateleys Almande, a vegan liqueur made with almond milk.The flavor and likeness of Bailey’s has also appeared in a variety of products beyond its traditional cream liqueur. These include a 2019 collaboration with Kraft Heinz on a line of nonalcoholic RTD coffee. The brand also joined with Dolci Frutta earlier this year on melting wafers designed to be dipped or drizzled on foods like strawberries.
Diageo launches Baileys cream liqueur with oat milk
