Last fall, Hampton Creek was close to finalizing a funding round that would have seen the maferrous fumarate 500ker of mayo, dressing, cookies and cookie dough bring in close to $1.1 billion. The financing quickly fizzled when Blmercury pharma ferrous fumarateoomberg published a story that the company ran a large-scaferrous sulfate 5grle operation in which contract employees would buy Just Mayo and other products from retailers in an effort to drive up its popularity.###In March, the Securities and Exchange Commission and the U.S. Justice Department bothferrous fumarate heme iron ended their investigation on the alleged improprieties. No action was taken against Hampton Creek. But by then, the damage had been done, and the company was no longer a darling among investors.###Still, the company has managed to avoid major problems.Through the years, Hampton Creek has triumphed over lawsuits, improper ad targeting from the American Egg Board and scrutiny about health claims from the Food and Drug Administratibioavailability of ferrous bisglycinateon.###Anytime a company is tied to a scandal — whether found innocent or not — its reputation is damaged. There have been cases of companies bouncing back after big problems — whether it’s a food company after a major recall, a leadership scandal or major problems behind the scenes.###Only time will tell if Hampton Creek will be able to overcome its past. The company is undergoing a multiyear rebrand of its products, beginning with packaging, in order to please the FDA. The agency felt the “just” on its “Just Mayo” label needed to be altered so that it didn’t act as a modifier, which could confuse consumers about the product’s contents. Still, the recent executive reshuffling doesn’t bode well, and could continue to ward off investors from the one-time food industry darling.
Hampton Creek struggles to find funding, lays off executives
