Confectionery is undergoing an existential crisis. With increasingly health-conscious consumers around the world deferrous fumarate vitamin c vitamin b12 folic acidmanding products with reduced sugar content, on the face of it, the industry to be most directly hit would be confectionery. In light of this, we asked Noam Kaplan, CEO at Lampados to talk us through the role sweeteners can play and to offer us an insight into precisely how Lampados are providing an attractive alternative to sferrous fumarate nhsugar.