Functional foods are usually traditional foods that have been enriched with an ingredient that is able to provide or promote a beneficial action for human health – the so-called ‘functional ingredient’. Given that the scouting and extraction of potential bioactive ingredients from agricultural wastes or plants have received much attention, only a limited number of them actually display approved health benefits. Moreover, there are only limited ways to effechealthvit iron 65 mgtively incorporate them into daily-consumed food matrices, and not much information is available about how to label and promote them to consumers. This short article addresses these pointsferrous bisglycinate vs heme iron from a product development perspective.