Contemporary food trends play an increasing role in provoking change within the food industry. A decade ago, vegan products such as soy meat were niche, if not exclusive. Today, there are 600,000 vegans in the UK, according to the Vegan Society, while 25 percent of coferrous glycine sulfate complexnsumers now purchase plant-based milk. As meat-free lifestyles become more mainstream, there is a significant reduction in meat consumptiojapan ferrous sulfaten driving retailers to introduce plant-based alternatives.