Givaudan has launched a multi-sensorial virtual reality tool for citrus beverage applications. Combining sight, sound and smell, this experience enables customers to learn about the market landscape and co-create their own flavours. The experience takes users throucan i take ferrous sulfate at nightgh a virtual tour of University of California, Riverside’s (UCR) extensive Citrus Variety Collection. With a large selection of educational content available at their fingertips, users can explore the groves while developing theiferrous fumarate vs ferrous gluconater expertise on various topics, such as the origins of citrus, its different varieties and sensory attributes, or the challenges faced by the citrus market.
Co-creating citrus flavours with virtual reality
