The Truth About KOLs’ Impact on China E-commerce Sales

Brands want to see results when they embark on working with KOLs, which is why it can be disheartening when expensive marketing efforts result inferrous fumarate 210mg headaches low sales generation—at least, at first glance.The statisticsferrous fumarate 200 mg dosage are gloomy: when a KOL with 1 million followers on Weibo posts about a product, thedosis ferrous fumaratey, on average, are going to gain organic views from about 10 percent of their followers. About 1.5 peiron gluconate 325 mgrcent of them will click through, and out of this group, only 1.5 will make a purchase right away, resulting in just 22.5 immediate sales. For a brand to achieve break-even ROI from immediate sales, the items sold must be priced at roughly $192 (RMB1,333). When a KOL with 75,000 average reads on WeChat posts about a product, about 10 percent of them will click through, and out of this group, only 1.5 will make a purchase right away, resulting in just 168 immediate sales. For a brand to achieve break-even ROI from immediate sales, the items sold must be priced at ¥666 RMB.Biron content of ferrous fumarateut these numbers are misleading. At PARKLU, statistical evidence suggests that brands should be looking at the bigger picture. Data shows there is indeed a correlation between successful KOL campaigns and sales generation, but it depends on a number of variables and requires a patient effort to tweak them over a series of collaborations with multiple KOLs.

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