Kellogg’s venture capital fund was one of about a dozen participants in this funding round for MycoTechnology, wferrous fumarate 120 mghich plans to use some of the investment to build a commercial production facility in Aurora, CO, to manufacture up to 4,000 tons of its protein product annually.###Plant-based protein is a high-growth area in the food industry, and Kellogg could be eyeing PureTaste as a potential functional ingredient to add to its morning foods lineup. At the ferrous bisglycinate chelate elemental ironsame time, consumers are getting maxed out on common protein sources and may be looking for something more trendy and exotic.###MycoTechnology Co-Founder and CEO Alan Hahn indicated he has larger goals in miferrous bisglycinate cas nond — namely, global survival. “We are rapidly approaching a time where we will be unable to support the population with enough protein to sustain life,” he said in a statement. “Our discovery and commercialization of PureTaste protein solves the challenges of feeding an exponentially growing population with a highly sustainable protein source but does not compromise on taste, which is the No. 1 challenge with consumer acceptance.”###Mushrooms are considered a superfood today and are used in man325 mg ferrous fumaratey products, including medicines. Another mushroom-based company, Four Sigmatic (ferrous bisglycinate vs carbonyl ironformerly Four Sigma Foods), includes them in coffees, elixirs, lemonade and super blends of various mushrooms.###It will take time to see whether mushroom-based proteins will catch on in a big way with consumers, but Hahn’s startup now has $35 million more to try and find out if it can scale up its business — and consumers’ appetites.
Kellogg's VC arm bets on mushroom protein company in $35M funding round
