Negative Content Claims on Clean-Label Products Likely to be prohibited in China

Simple Lovferrous fumarate vitamin c vitamin b12 folic acide is a Chinese yogurt brand which gained major traction amongst consumers because of its positioning as a “clean label” product which uses a simple formulation (milk + strain + sugar,) and is marketed using a strategchelated zinc gluconate 25 mgy which highlights its “additives free” pedigree. However, some consumeferrous sulfate elixirrs ais ferrous gluconate easily absorbedre suspicious of the veracity of the additive-free claims and suspected that additivegluconate ferrous side effectss such as stabilizer and thickener are not included in the ingredient list due to their extremely low concentration (less than 2% of the overall ingredient composition) [1].

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