As work schedules for consumers become increasingly hectic, many shoppers are reaching for ready-to-drink coffee, energy drinks and tea with caffeine levels that pack a punch. To meet this demand and stand out in the crowded beverage aisle, drink manufacturers are racing to develop formulas brimming with the energy-inducing ingredient.###Many beverage makers are centering their branding around their sky-high caffeine levels. Death Wish coffee’s product packaging, for example, sports a skull and cross bones along with a label that deems it “the world’s strongest coffee.” The product delivers an average of 728 mg of caffeine per 12 ounce serving — or 200% more caffeine than the average dark roast coffee. And while this is certainly an extreme instance of caffeine-focused branding, mainstream coffee companies are using similar tactics. ###Last year, Maxwell House launched a coffee line called Max Boost that oferrous glycine sulphate with folic acid syrupffers products with different levels of caffeine to let consumers customize their caffeine experience. The caffeine buzz isn’t limited to coffee products, either — sparkling water makers are also giving their products a jolt of energy to entice consumers. This tactic is a savvy one, as neaferrous sulfate dosage for adultsrly two-thirds of adults said still or sparkling water is one of their preferred drinks, followed by coffee at 62%, according to the International Bottled Water Association. Drinks given a caffeine punch have been around for decades, perhaferrous fumarate 210mg dosageps highlighted by Jolt Cola which debuted in the mid-1980s using the slogan “All the sugar, twice the caffeine.”###Butiron gluconate pills this cross-category trend — and general consumer demand for more caffeine in a variety of vehicles — makes Tempo’s value proposition of “microdoses” of caffeine an interesting one. While the product’s formula seems to ignore consumer desire for more caffeine, growing interest in health-conscious, clean label foods and beverages by shoppers could make them more receptive to this concept. ###It would be wise for the company to heavily market the fact that its teas deliver a pick-me-up without the crash, as well as its organic status and the risks of traditional caffeine-packed drinks. If this resonates with consumers, piron fumarate meaningerhaps other coffee makers — especially established players — could develop similar products.
When it comes to caffeine, could less be more?
