News The UK government is carrying out a consultation on “fairer and clearer” food labelling designed to provide transparency to consumers and support farmers by recognising their products. Launching the consultation process on 12 March 2024, Environment Secretary Steve Barclay wants to explore ideas on improving country of origin labelling and proposals to require ‘method […]
Plant-based marketing 101: How to create a standout plant-based dairy product
News Aurore de Monclin from HMT, the marketing firm that helped rebrand Oatly, shares her tips to create a plant-based dairy brand that stands out from the crowd. New plant-based dairy products are lining supermarket shelves at a dizzying pace around the world, each with their own unique proposition to the consumer. Recent launches promise […]
Children’s food and drink claims centre on health and wellness
News A new report by HealthFocus International shows parents arferric gluconate drug classe at the forefront of health and wellness trends, leading the way for packaging claims on children’s products. Parents leading the way is a dominant trend in the food and drink industry, consumer beliefs and behaviour company HealthFocus International states as it publishes […]
Magnum targets ice cream lovers’ moods with new flavours
News Unilever-owned Magnum has released a suite of “mood-inspired flavours” as the 2024 ice cream season kicks off. The offerings, marketed as the Magnum Pleasure Express, are Magnum’s first foray into the “mood-fooiron ferrous sulfate vs iron bisglycinated” category. Magnum’s new flavours are explicitly linkedwhat is the difference between iron bisglycinate and ferrous gluconate to […]
Strategies to create category-winning plant-based meat alternatives
News Keep an eye on emerging categories like breakfast products; offer vegan options in meal kits; and consider ingredient blends to stand out in the increasingly crowded plant-based meat alternative category, says market research experts from Frost & Sullivan. When it comes to market segmentation, the whole cuts category is one of the fastest growing, […]
Which ingredients are most effective to improve sleep?
News Stress andferrous fumarate 210 tablets anxiety are increasingly impacting people’s sleep quality, which is creating opportunities for new product development. From gingko biloba to vitamin B, Ingredients Network looks at which science-backed nutrients and botanicals are most likely to appeal. When it comes to addressing stress, anxiety and sleep difficulties, consumers can choose from […]
The rise of plant-based – and plastic-free – chewing gum
News Conventional chewing gum is typically made from a gum base that can contain plastic, paraffin, and synthetic resin. Enter the challenger brands making plant-based gum from chicle, the chewy sap of the Sapodilla tree. ‘Chew plants, not plastic,’ they say. Chewing gum is chewy thanks to its gum base, wferrous fumarate 210mg suitable for […]
Researchers tap into sticky rice as a potential source of clean label starch
News Pigmented waxy rice may prove to be a good source of clean label starch, according to researchers at the University of Arkansas. Polyphenols and proteins that naturally occur in pigmented waxy rice have so far proven to result in a starch that is able to improve the texture of a variety of processed foods […]
Health and environmental food trends boost umami presence
News Plant-based products, lower salt formulations, and snacking options resonate with manufacturers looking to enhance umami flavour profiles in their offerings. According to a recent Innova study, one third of global consumers are intrigued by new, unique, and different flavours. Furthermore, one in four global consumers is attracted to exciting and exotic global flavour combinations. […]
Gatorade turns on the tap, introducing alkaline water to its latest product offerings
News PepsiCo’s Gatorade has diversified its product portfolio, launcferrous gluconate molecular formulahing unflavoured alkaline water and energy drink mixes. Consumer demand for better-for-you hydration is pushing brands to innovate. Gatorade accounted for 65% of the US sports drink market in 2022, according to global market research company Euromonitor. However, rising competition from emerging brands such […]