Personalised nutrition for kids gathering pace

News Cold cereals and supplements are the top two categories for brands to personalise products for children as food makers continue to experiment with nutrient fortification to aid in eye, immune, and gut health at an earlier age. Findings from a new Mintel Insights report reveals that the past three years of children’s food, drink, […]

Nutri-Score 2.0: Is Europe ready for an ‘ultra-processed’ nutrition label?

News Scientists have designed Nutri-Score 2.0, a front-of-pack label that also warns consumers if a product is ultra-processed, calling it “a necessary and useful evolution” – and 88% of consumers surveyed want to see it on product packaging. Colour-coded front-of-pack nutrition labels, such as the Nutri-Score, are efficient tools to help consumers make healthier food […]

Premium dairy launches defy cost-of-living crisis

News From Häagen-Dazs’ Cultured Crème yoghurt to Boursin’s black truffle and sea salt cream cheese, some recent premium dairy product launches suggest there is still appetite for gourmet products despite the cost-of-living crisis. Products such as chocolate, soft drinks and mixers have proved suitable for upgrade along with dairy products such gourmet ice creams as […]

Marketing healthy food as fun can have a big impact on kids

News Some retailers and brands are finding creative ways to better promote fresh fruit and vegetables to kids such as hard discounter Lidl’s cartoon characters, Banana-Llamas and Tawny Tomatowl. Food with a focus on health and wellness is growing in popularity across iron as fumarateall categories and demographics, particularly kids’ food, beverages, and snacks. However, […]

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